"Proprietary blend" legally means brands can list ingredients without disclosing individual amounts.
A 500mg blend could be 490mg rice flour and 10mg of the "hero." You'd never know.
You don't know
what's in your
beauty products.
Most brands hide behind 'proprietary blends' — claiming trade secrets while selling you under-dosed formulas.
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The loophole
70%
of beauty products tested contain less
than the labeled amounts.
than the labeled amounts.
Clinical research uses specific doses. Anything less isn't medicine. It's marketing.
There's a difference between 'contains Biotin' and 'contains enough Biotin to work.'
Clinical studies don't just use an ingredient. They use a specific amount. That's the dose proven to produce results.
Most formulas don't match those doses. They include just enough to put it on the label — a practice called "fairy dusting."
Tocotrienols for Hair Growth
Studies showing +34% hair count improvement used 100mg tocotrienols daily. Most formulas contain a fraction of that — if they tell you at all.
What if a beauty brand
had nothing to hide?
- Every ingredient. Every dose.
- Clinically-studied forms only.
- Research-matched doses.
- No proprietary blends. Ever.
We built it.
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